AdSmart from Sky: targeted, affordable, measurable.
With AdSmart, the adverts you see are tailored to you and your household through location and attribute based targeting, including:
Some of the most asked questions include
Nope! They won’t be able to tell any different, although they may notice that their ads are more relevant to them.
You’ll only see the ad if your household falls into the segment selected for the campaign.
Our ads are standard length – 10, 20, 30, 40 or 60 seconds.
Absolutely! We can work alongside you and Sky to create custom segments, especially if you’ve got data at household levels.
Sky have strict processes in place to ensure the data is robust. They’ve engaged RSMB to perform an independent audit of the measurement methodology. RSMB are the market leaders in TV audience measurement design, operation, and quality control. They are responsible for auditing BARB!